Leila Issam, the creative force behind Leila Issam Fine Jewellery, the lifestyle brand Golden Boho, and The Collective Jewellery Gallery, is a visionary designer and dynamic entrepreneur. Her jewellery brand seamlessly blends artistic intuition with sharp business acumen. With a multicultural background—born to a Palestinian-Qatari father and an Algerian-French mother, and now based in Jordan—Leila’s global perspective allows her to craft designs that transcend cultural boundaries and speak directly to the soul.

Leila’s work is deeply inspired by emotions and personal connections. “I’m fascinated by people—their stories, their feelings,” she says, a sentiment that fuels her design process. This emotional depth translates into her jewellery, where each piece becomes a reflection of meaningful moments. A cherished memory of her mother, radiant in an emerald necklace, continues to inspire her to this day. Green has since become one of her signature colors, symbolizing strength and renewal.

Leila’s creative process begins with a stone, which serves as the heart of each piece. Around this focal point, she builds designs that flow naturally, celebrating both simplicity and complexity. Her dedication to showcasing women’s strength is evident in every creation, turning jewellery into more than just accessories—it becomes a story, a journey, and a reflection of life’s beauty and transformation.

In 2023, Leila founded The Collective Jewellery Gallery, a groundbreaking space that supports emerging local and independent jewellery designers. This vibrant community fosters collaboration, idea-sharing, and growth, marking it as the first jewellery collective of its kind in Jordan, with plans to welcome regional designers soon. Leila’s vision extends beyond her own brand, as she continues to cultivate a platform for the future of jewellery design .