A Blend of Contemporary and Timeless Finesse
"Anything Art," an adage, Leila Issam Fine Jewellery born in the year 2014, and run by the Middle Eastern creative director and jewellery designer Leila Abu Issa. Leila grew up in sensation immersed with business, descending from a family of luxury retailers.
The designer first obtained her Baccalaureate in French Literature and Philosophy, a combination she thought was needed first to understand the discipline that continues today in her thinking process of creating luxury jewellery products. Her journey then moved to Paris to study art and design where experimentation with different fine art techniques had begun, forming further development in conceptual design.
Before launching her jewellery brand, Leila started her career in the diamond corporate world towards launching Leila Issam Fine Jewellery in Amman – Jordan. While infusing the designer's education and entrepreneurial flair, Leila began redesigning existing jewellery items for clients from her own home – grown to a now expanded designer label showcasing in multiple retail stores across the region.
Leila Issam Fine Jewellery represents the freedom of creating, imagining and dreaming. The designer uses slim and dainty designs for her delicate pieces, whereas bold ones for statement signature pieces. Diamonds evoke the persona of the distinctive yet familiar empowered woman. A feminine aura radiates through those adorned by her, endowing an undeniable mystique in the eye of the beholder. Known to all as a charismatic storyteller that brings ancestral myths to life with anyone fortunate enough to glimpse her beauty. Through a hybrid of artistic commitment and delicate refinement, each design develops from a place of philosophical ingenuity. In a blend of contemporary and timeless finesse, aesthetics and form are continuously being refined to accentuate female beauty while remaining practical.